Common causes
- Spammy wording, all-caps subject lines or many links.
- Mailing to people who did not ask for it, causing complaints.
- A sudden jump in sending volume.
- A very high bounce rate from an unclean list.
How to fix it
- Write for the reader: plain subject, a clear sender name and one main call to action.
- Send only to people who signed up and clean the list first.
- Include a working unsubscribe link.
- Ramp volume up gradually and watch your complaint rate.
Frequently asked questions
Can list cleaning help with spam filtering?
Yes, indirectly. High bounce rates tell providers you do not know your recipients. Verified lists keep the rate low.
Which results should I avoid mailing first?
Invalid and disposable addresses. Mail accept-all and unknown addresses in small batches and watch the results.